#007: Using Target Marketing To Increase Success

Description:

“If you try to please everyone, you’ll end up pleasing no one.”

One of the biggest struggles for new entrepreneurs is the battle between the long-term vision for their company, and the ability to bring in short-term revenue.  All businesses need money to stick around, but is your current opportunity the best thing for your business in the long-term?

JP and Ben talk about their struggles with successfully implementing a target-marketing plan, and how specific mistakes have cost them time and money.

Show Notes:

·      The guys catch up on the last week.  [0:36]

·      Ben gives us the Treps Hack of the week.  [4:27]

·      How “Target Marketing” can help supercharge your success.  [7:06]

·      Ben talks about his experience with a time-vampire, and how important it is to set parameters.  [12:01]

·      How a philosophical misalignment can ruin your chances of success when working with a difficult client.  [17:01]

·      How a great marketing plan can actually repel more clients than it attracts, and why this is a good thing!  [19:28]

·      How sales can help clients do the right thing.  [21:14]

·      How target marketing goes beyond the demographics and into the psychological factors.  [23:49]

·      How the 80/20 Rule can help you increase the output of your business by eliminating the wrong clients and focusing on the right clients.  [29:00]

More Resources/Tools:

·      Target Marketing

·      The 4-Hour Workweek by Tim Ferriss

·      The Pareto Principle (The 80/20 Rule)